Syte felt it was time to bring the power of artificial intelligence to the industry. We helped Syte create a tool in which real estate development and potential analysis are designed to be sustainable, efficient, and beautiful.
UX/UI Design Concept Brand Identity Art Direction Visual Design Web Design Project Lead
For a product designed to display such extensive data, we chose black and white as the minimalist primary colors. They provide calmness and enable a uniform and clear overall picture.
Blocky, edgy, bold, and stripped down to the essentials – the team and I placed great value on the icons and font entering into a harmonious relationship on the screen. The focus was also on legibility and recognition.